The NASCAR Car Wash Company announced a program designed to expand its NASCAR-themed car washes into 28 geographic territories by seeking operating partners in those markets.

The “Taking It To The Streets” program seeks to find operating-marketing partners to sub-license the NASCAR brand for car washes in those territories. The partners will work with a network of affiliated suppliers and vendors, and will help grow the NASCAR Car Wash Company to its goal of some 30-50 car washes in each territory, according to Dan Dyer, Chairman and CEO of NCW.

Dyer said:

This Operating-Marketing Partner program is not a franchise program, we invest directly with our selected candidate, they have autonomy and we help them grow their NCW operations in their respective geographic territory.